In 1973, Wisconsin became a pilot state for the WIC Program. By 1974, three pilot programs were active: Green Bay Area Free clinic, Menominee Tribe, and Great Lakes Intertribal Council. With a total participation count of 1,300 and a budget of approximately $350,000 WIC began to address a vital need to Wisconsin families. With the success of these three initial programs, the need for WIC was quickly realized and rapidly spread throughout the state.
By 1980, WIC had expanded to over 55 projects, including Wisconsin’s major urban locations Milwaukee and Madison.
Due to the rapid growth of the WIC program, by 1990 much of what we see today had already been established. The WIC Program was divided into 5 regions and the majority of today’s active WIC locations were already in place. Most notable was that WIC services were being provided in nearly every county of Wisconsin.
As WIC expanded, it became increasingly more difficult to maintain contact and communication with the numerous WIC projects throughout the state.
Recognizing this need, on June 30, 1998 a group of like minded individuals met together to address these growing concerns. The result of the meeting was the formation of WWA (Wisconsin WIC Association) whose mission was to actively link the Wisconsin State WIC Projects and WIC supporters throughout the state.
At that time, membership included 26 Agencies, 9 individuals, and 1 affiliate agency.